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Guess Clothing Company


This post is an analysis of Advertisements from the Guess Clothing Company. I have been an avid customer and employee over the past 4 years, and have received over 1,500 emails from the company since. This presentation will cover various findings from those email advertisements in relation to Motivational Appeals, as learned in Module 10 of this course. The specific Appeals that I will be focusing on include: Warmth, Ingratiation, Sex, and Patriotism.


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